The Legal Copywriting Company Blog
UK Law Firms Need To Start Embracing Podcasts
Do you want a cost-effective, simple way to connect with your existing and prospective clients on a totally different level? Using a method that will make you stand out from the crowd of other law firms diligently blogging away? Then consider turning some of your...
The Role of Emotion in Legal Copywriting
Recently a client showed me a comparison of two different law firm websites - one was written with emotional language such as 'we understand', 'empathy' and 'sensitivity' woven into the content, and the other was composed in a more straightforward, direct style that...
Google’s New Mobile Algorithm – What This Really Means For Law Firms
As most people will know by now, from April 21st, Google will release into the wild its new search results algorithm which will reward sites that are deemed mobile friendly, and penalise those that are not. In practice, what Google’s freshly updated robots are looking...
The Importance of Your Website’s Legal Services Menu
Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s trustworthy, but not...
Why White (Papers) are the New Black in Legal Content
In today’s era, there is no doubt that technology is at the crux of bolstering business marketing. We all do it; Facebook, Twitter, Blogs and the long debated trend of internet advertising, it’s here and it is an inescapable part of capturing the market. Part...
The Seven Deadly Sins of Legal Website Copywriting
Hello again. Sorry about the long gap between posts. I have committed the classic sin of not updating my blog for a couple of months. My excuse is, you guessed it....I have been too busy. But the truth is I really have. Been too busy that is. It seems that many...