Blog Archives

Want To Join Me On A Journey Of Reading To Become A Better Writer?

I used to think I was a good writer, after all, for the past five years I have written at least one legal blog or webpage almost every day (and usually much more than this).  I have always prided myself

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How Henry VII Created One Of The World’s First Brands

What do you think of when someone says the word ‘brand’ to you?  Coke, McDonald’s, Prada, Estee Lauder, Kim Kardashian, Madonna?  Although these companies/people have created iconic brands that even pre-schoolers can recognise, when it comes to PR and creating

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Part 3 – Coming Up With Legal Blog Ideas

In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’.  We established that carefully crafting your firm’s tone of voice ensures consistency across the

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A Step By Step Guide To Starting A Legal Blog – Part 2

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A Step By Step Guide To Starting A Legal Blog: Part 1 – Why Have A Blog On Your Law Firm’s Website?

A Step By Step Guide To Starting A Legal Blog Part 1 – Why Have A Blog On Your Law Firm’s Website? Most people are now aware of content marketing and the part that an engaging, regularly updated blog plays

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5 Reasons Your Law Firm’s Website Is Not Getting Traffic

5 Reasons Your Law Firm’s Website Is Not Getting Traffic Most of the law firms who engage our services are struggling with low, flat, or declining website traffic, resulting in fewer client instructions.  And understandably, they are often confused or

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Is Your Law Firm’s Website Content Ready For Google In 2019?

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The Link Between Creativity And Walking

“All truly great thoughts are conceived by walking” – Friedrich Nietzsche In 2014, Stanford University published a study confirming a fact that almost every great creative mind in history has always known – walking boosts creativity. According to the study,

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The Joy Of Shopping At Independents

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Will Ditching My Smartphone Make Me More Creative?

Last night my husband annihilated my smartphone whilst trying to fix it.  I came home from my bookclub to be greeted with the confession that my phone was no more.  And I am delighted.  Because as a legal content writer, I

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