Blog Archives

Part 3 – Coming Up With Legal Blog Ideas

In part two of our blog series about starting a new blog for your law firm, we dealt with the often-overlooked concept of ‘tone of voice’.  We established that carefully crafting your firm’s tone of voice ensures consistency across the

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A Step By Step Guide To Starting A Legal Blog – Part 2

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A Step By Step Guide To Starting A Legal Blog: Part 1 – Why Have A Blog On Your Law Firm’s Website?

A Step By Step Guide To Starting A Legal Blog Part 1 – Why Have A Blog On Your Law Firm’s Website? Most people are now aware of content marketing and the part that an engaging, regularly updated blog plays

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5 Reasons Your Law Firm’s Website Is Not Getting Traffic

5 Reasons Your Law Firm’s Website Is Not Getting Traffic Most of the law firms who engage our services are struggling with low, flat, or declining website traffic, resulting in fewer client instructions.  And understandably, they are often confused or

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Is Your Law Firm’s Website Content Ready For Google In 2019?

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The Link Between Creativity And Walking

“All truly great thoughts are conceived by walking” – Friedrich Nietzsche In 2014, Stanford University published a study confirming a fact that almost every great creative mind in history has always known – walking boosts creativity. According to the study,

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The Joy Of Shopping At Independents

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Will Ditching My Smartphone Make Me More Creative?

Last night my husband annihilated my smartphone whilst trying to fix it.  I came home from my bookclub to be greeted with the confession that my phone was no more.  And I am delighted.  Because as a legal content writer, I

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Is Social Media Providing A New Way To Judge Women On Their Behaviour In Society?

I have always loved fiction books that provide a social commentary on the values and standards of the time they are set in and illustrate the ways in which these can be rebelled against.  Scarlett O’Hara,  Lizzie Bennet, Jo March,

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How To Make Your Legal Blog Interesting, Engaging and Readable

When I was a young sales rep working for LexisNexis, I would spend a lot of time in the waiting rooms of law firms.   As someone who becomes very antsy if I do not have something to read at all

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