Monthly Archives: November 2013

Remember the WIFM (what’s in it for me) in your copywriting

WIFM.  What’s in it for me?  There is no more important concept in sales….you have to be able to tell a potential buyer what they will gain by purchasing your product.  Yet this simple rule is forgotten time and time

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Catchy copywriting and the rule of three.

Of the many rules for good writing the “rule of three” is a simple but effective one. The rule of three and writing go together like Bonnie & Clyde, Cathy & Heathcliff, Scarlett & Rhett etc. etc. The rule is

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