No one could blame you if you’re feeling completely bamboozled about legal marketing copy. Since the launch of ChatGPT in late 2022 and Google AI Overviews in March 2024, the advice around how to draft online articles and landing pages has become increasingly erratic...

Law firms and Barristers' Chambers are tremendously good clients for Digital Marketing Agencies and SEO specialists. They often require extensive guidance, making it satisfying work. Also, after almost 30 years of working in the legal industry, I can say, as a general...

Welcome! What a gorgeous February we are having! The lanes are dotted with snowdrops and the daffodils are ready to burst out. In two days time we are moving back into our cottage following nine months of living in the house of a wonderful neighbour. Renovation works...

Those of you of a certain age may remember when Yahoo dominated internet searches. It started as an Internet directory that became the top navigational tool among people adopting the Web as an informational resource. There was nothing like it and, somehow, Yahoo...

Large language models (LLMs) such as ChatGPT have been with us for over a year now. For legal copywriters and content marketing specialists, the fear of LLMs putting us out of business has mostly disappeared. For specialist writing such as law, it is obvious to those...

One of the most famous legal trials in the history of humanity probably never happened. And even if it did, Jesus of Nazareth would not have had the benefit of a full legal team consisting of solicitors, barristers, and KCs. This is despite the fact that he was facing...