Monthly Archives: March 2014

Why Law Firms Should Outsource Their Blog/Article Writing

Having excellent written communication skills is something most legal professionals are very proud of.  Much of the work a lawyer does involves writing, whether it be briefs, opinions or letters to clients.  So why should a law professional, who is

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7 Content Marketing Statistics Law Firm Need To Know About.

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How the Legal Profession Can Harness the Power of Content Marketing

Content Marketing, in both its digital and traditional guises, has been around for several years and the time is right for the legal profession to start taking advantage of its un-tapped power to attract and retain new and existing clients. 

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Seven Creative People With Law Degrees

When it comes to writing, marketing and advertising, lawyers are often unfairly discriminated against because they are not thought of as “creative people”.  In fact, lawyers have an unfortunate image of being serious, dry, and let’s face it, a little

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Can You Make a Living as a Writer?

This weeks blog is a little different from my usual posts.  Rather than concentrating on legal content marketing and copywriting I wanted to discuss writing.  More specifically, can you make a living from writing?  The reason I decided to venture

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Five Ways Your Law Firm Can Use Pinterest

It has been well reported that Pinterest is the fastest growing website of all time.  It has proven itself to be much more than a passing fad and law professionals need to start taking advantage of its influence and scope.

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Law professionals, content marketing and social media…making it happen.

Last week I read a wonderful article entitled ‘Hard proof that content marketing works – a professional speaker case study‘.  I found it an excellent article outlining how creating great content and putting it on your website regularly can directly

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