Newsletters are an excellent way of keeping in touch with your clients and providing extra value by keeping them up to date with latest developments in the legal industry. They are also a wonderful marketing tool and allow you to softly showcase your firm’s services.
Can Newsletters Include Articles?
Absolutely. A newsletter is the perfect platform on which to put more in-depth articles for your clients. With the advent of e-newsletters, you can now send out publications targeting specific client groups. For example, you can create separate newsletters for your employment clients and commercial clients complete with articles to help each group with their particular legal problems.
How Often Should I Distribute A Newsletter?
It depends on your clients and how often the law in your particular area of expertise changes. Once a month is probably more than enough for most clients.
How We Can Help
The Legal Copywriting Company can create your newsletters and write them in clear, non-legal language so your clients will gain useful information and stay aware of your firm’s expertise.
Contact us today to discuss copy for your business newsletter.