Happy New Year to you!
You would think as a professional legal copywriter who is constantly pushing the virtues of blogging, not only to my clients but my friends who own businesses as well, that I would be faultlessly consistent with my own blog.
Nope!
I am embarrassed to say that I have not updated my blog since last June. So my one and only new business goal for 2017 is to practice what I preach and get at least one blog out a week.
Why have I been so slack?
Well, I wouldn’t call it slack. Just like my law firm clients who ask me to write articles for their website, when I am busy writing legal articles and websites, in other words, doing my job, my own marketing efforts get put on the back burner. Also, I am already number one in Google for legal copywriter, legal copywriting and many other keyword searches so I do not need to rely on blogging for SEO.
However, this week I met with a good friend who has started her own mobile nail business (pause here for shameless plug – https://www.facebook.com/bionailsbyanna/?fref=ts). As we were chatting, I found myself getting on my usual passionate soapbox, regaling the virtues of blogging regularly and thought later that I am missing out on a number of opportunities to connect and engage with not only my clients, but people who are interested, not only in legal copywriting, but the freelance lifestyle in general (which is awesome by the way).
A way for clients to get to know your law firm
If there is one consistent theme with legal marketing these days, it is this: law firms want to lose their stuffy, ultra-conservative image of the past and be seen as approachable, friendly, diverse and professional.
One sure-fire way for a lawyer to connect with their clients is to publish informative, engaging, practical content regularly on their website.
If this works for my clients, then why should it not work for me?
So, delighted to meet you. I hope I can share something interesting and valuable over the coming year. If you like what you read and want to learn more, give me a call on 01767 600544 and we can chat over a coffee.
The Legal Copywriting Company is dedicated to helping law firms and barristers achieve their content marketing goals by creating engaging, SEO friendly copy for their websites and marketing materials. To find out more, please fill in our contact form or email corinne@thelegalcopywritingcompany.co.uk.